Tixo
Parent Company: Beiersdorf AG
Activity
Production of transparent tape and adhesive
Reason for Boycott
Tixo, an iconic Austrian adhesive tape brand originating in the 1950s, transitioned into the ownership of the German multinational giant Beiersdorf AG in 1985. The primary reason this brand is placed on the Strict Boycott list is not merely external distribution, but the direct corporate and structural integration the parent company Beiersdorf has established with the State of Israel. In 2019, Beiersdorf AG officially partnered with the local Israeli firm Alpa Cosmetics to form a "Joint Venture" entity named "Alpa BDF". Operating directly as a subsidiary of Beiersdorf AG, this joint venture cements the company's structural integration within Israel. Rather than utilizing a standard third-party export agreement, the German multinational maintains a direct corporate office and legal entity in the occupied territories, thereby providing direct employment and commercial corporate tax revenue to the regime's economy. Additionally, an analysis of Beiersdorf's stock structure reveals institutional shareholdings from risk funds like Vanguard Capital Management, known for financing occupation policies. Because the profits from every Tixo purchase flow into Beiersdorf's treasury—which sustains its official joint venture (Alpa-BDF) in Israel—the brand warrants a strict boycott classification.
