Studi
Parent Company: BİM
Activity
Stationery products
Reason for Boycott
Studi is not an independent brand entering the market externally; it is a registered "Private Label" whose name and property rights belong entirely to BİM Birleşik Mağazalar A.Ş. (BIST: BIMAS). The manufacturer, Smart Ofis, merely handles the contract supply process. The primary reason the brand sits so close to the red line (Yellow Category) is the dual contradiction in the parent company's (BİM) stock and logistical (shelf) structure. Current financial records indicate that global capital giants known for funding the occupation economy, such as Vanguard (3.18%) and BlackRock (2.64%), hold institutional shares in BİM. However, because these percentages do not reach a "Critical Majority" (administrative leverage), the brand is not placed directly in the "Strict Boycott" (Red) status. The other, and heavier, factor is the "Dirty Shelf" contradiction. BİM is one of the largest logistical distributors in Turkey, providing massive commercial storefronts and billions of liras in liquidity to exploitation giants like Coca-Cola, Unilever, and P&G. When a consumer buys a Studi product, the entirety of the profit flows into BİM's pool. This pool finances the shelves of boycotted brands (Dirty Shelf), while a minor dividend trickles down to the risk funds acting as investors. Although there is no administrative occupation, due to the massive logistical/financial groundwork provided by the supermarket, the brand is left to consumer discretion in the highly critical "Yellow Category".
