Hoka
Parent Company: Deckers
Activity
Sports Shoes, Sportswear and Performance Equipment
Reason for Boycott
No verified evidence was found showing that HOKA or its parent company Deckers directly supplies weapons, surveillance technology, military equipment or logistical support to the Israeli military, operates in illegal settlements or publicly sponsors an oppressive regime. Deckers states that it monitors forced-labor and child-labor risks, publishes Tier 1 and Tier 2 supplier locations and conducts supply-chain due diligence. No substantiated company-specific use of detention-camp labor, forced labor or systematic child labor was identified. HOKA therefore does not currently meet the criteria for Strict Boycott. However, approximately 97% of Deckers shares are reportedly held by institutional investors. BlackRock holds approximately 10.8%, while Vanguard’s principal reported position is approximately 6.8% to 7.5%, giving the two asset managers a combined primary position of roughly 17% to 18%. HOKA also operates an official Israeli website and store locator and has an official importer in Israel. The combination of substantial exposure to major global investment funds, organized commercial activity in Israel and reliance on third-party Asian manufacturing strongly meets BYKT’s High-Risk Global Funds and Grey Area criteria. HOKA should therefore be classified as Conscience-Based / Discretionary.
