Hislon
Parent Company: Merkez Saat Ticaret A.Ş.
Activity
Men's, women's and unisex wristwatches
Brand Analysis
Hislon is a watch brand with historical origins in Switzerland dating back to 1928. However, its current corporate ownership, production and commercial management are based in Türkiye. Hislon’s official e-commerce website identifies the operating company as Merkez Saat Ticaret A.Ş., headquartered in Üsküdar, Istanbul. Merkez Saat describes Hislon, Momentus and Vialux as brands it owns and manufactures. Merkez Saat Ticaret A.Ş. is a privately held Turkish watch manufacturer and distributor established in Istanbul in 1992. The company operates with more than 50 employees and distributes its brands through over 500 authorized sales points across Türkiye. It also states that it aims to expand Hislon and its other proprietary brands internationally. No verified evidence was identified linking Hislon or Merkez Saat to the Israeli military, the Israeli Ministry of Defense, military or surveillance technologies, illegal settlements or infrastructure supporting the occupation. Hislon was not identified among the reviewed BDS corporate priority targets or in the United Nations’ 2025 database of businesses involved in specified activities related to illegal Israeli settlements. Hislon’s official dealer directory primarily lists authorized sales points in Türkiye. No verified official Israeli distributor, exclusive importer, subsidiary, store or Israel-specific sales website was found. The availability of international delivery on the brand’s online store does not, by itself, establish a formal or continuing commercial relationship with any particular country. No verified report was found establishing the use of forced labor, concentration-camp labor or systematic child labor in Hislon’s supply chain. The company does not publicly disclose the origin of every component or supplier, so it cannot be claimed that every watch component is domestically sourced. Nevertheless, no verified evidence currently places Hislon within the “Strict Boycott” criteria relating to forced labor or crimes against humanity. Merkez Saat does not appear to be publicly traded, and no verified evidence was found showing that global investment funds such as BlackRock or Vanguard hold a controlling stake in the company. No current foreign licensing arrangement requiring Hislon to pay royalties to a high-risk foreign trademark owner was identified. Merkez Saat presents Hislon as one of its own brands rather than as a foreign brand operated under licence. Based on the currently verified information, Hislon should be classified as“Purchasable.” Its present ownership and business operations are based in Türkiye, while no verified military, settlement, forced-labor, propaganda or colonial-capital connection was identified. The classification should be reviewed if credible new evidence concerning its ownership, supply chain or conflict-zone activities emerges.
