Flormar
Activity
Cosmetics, Makeup, Personal Care Products
Brand Analysis
Flormar is a widely used cosmetics and personal care brand in Türkiye. The brand entered the Groupe Rocher / Yves Rocher structure in 2012 and came under full control of Groupe Rocher by 2021. However, on October 1, 2024, Groupe Rocher announced that it had completed the sale of Flormar to a consortium of Turkish investors consisting of Esas Private Equity, Tacirler Asset Management PE Fund I and Credia Partners. Therefore, Flormar is no longer owned by Groupe Rocher / Yves Rocher. No verified evidence was found linking Flormar’s current ownership structure to Israeli occupation, war financing, military or logistical support, illegal settlement activity, or human rights violations in conflict regions. The Groupe Rocher period and labor-rights controversies from that period may be mentioned as historical context, but they do not represent the current ownership structure. Based on the current available information, Flormar can be classified as “Buyable / Permissible”.
