Flormar
Parent Company: Esas Private Equity, Tacirler Asset Management PE Fund I, Credia Partners
Activity
Cosmetics, Makeup, Personal Care Products
Reason for Boycott
As of October 1, 2024, Flormar's global ownership and manufacturing infrastructure transitioned from the French Groupe Rocher to a Turkish investor consortium consisting of Esas Private Equity, Tacirler Asset Management PE Fund I, and Credia Partners. Although the global brand rights and production lines are entirely domestic, the brand maintains its "Strict Boycott" status under BYKT.ORG criteria due to its active and widespread commercial presence in the Israeli market. Flormar operates numerous physical stores in regions such as Haifa, Netanya, Tel Aviv, Jerusalem, Ashdod, and Beersheba through a "Master Franchise" system managed by local Israeli operators (Flormar Israel). While the foreign stores are not directly owned by the Turkish consortium, the parent company has not canceled these contracts, continuing to export products to the Israeli distributor and profiting from the ongoing operations. Consequently, the local Israeli franchisee provides direct employment, real estate revenue, and commercial tax support to the occupation economy under the Flormar banner. Because it provides continuous commercial lifeblood to the occupation economy under the guise of franchising, the brand remains in the red category.
Sources and Evidence
Status History
- September 9, 2026: Safe to Buy → Definite Boycott
