Atasun
Parent Company: GrandVision
Activity
Optical and Eyewear Retailing
Reason for Boycott
Entering the Turkish market in 2007, Atasun Optik operates within the global retail network as a brand of the Netherlands-based GrandVision group. Through a massive acquisition completed in July 2021, the majority shares of GrandVision were acquired by the French-Italian global optical giant, EssilorLuxottica. The primary reason pulling Atasun Optik straight into the red list is the structural ownership tie established by its ultimate parent company, EssilorLuxottica, within the borders of the Israeli occupation state. In August 2022, EssilorLuxottica fully acquired 100% of "Shamir Optical Industry," an essential entity for the Israeli optical/tech ecosystem headquartered directly in "Kibbutz Shamir" in northern Israel. In corporate statements, Shamir Optical executives proudly display their ties to the occupation economy, stating that their brand is "an ambassador for Israel to the world" and "a good voice for Israeli technology". Profits generated through EssilorLuxottica directly fund these production facilities in Israel's kibbutz settlements, providing the occupation state with both high-tech employment and commercial corporate taxes. Furthermore, analyzing EssilorLuxottica's global stock structure confirms through independent financial reports that leading financiers of occupation networks hold institutional shares: BlackRock Inc. holds 3.17%, and Vanguard Capital Management holds 2.49%.
